About E2M
E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.
Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you
About the Role
We are looking for a Fresher AI SEO Engineer who is curious about how people search using ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and other AI-powered search platforms.
Your main responsibility will be to help improve the visibility of our clients' websites, brands, products, and services in LLM and AI-generated search results for targeted prompts and queries. This role sits at the intersection of SEO, AI, content, data, and experimentation. You do not need years of experience. We are looking for someone who is highly curious, analytical, comfortable experimenting with AI tools, and willing to continuously learn how AI search is evolving.
Responsibilities
- Optimize client websites and content to improve their visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Copilot, and other LLM-powered search platforms.
- Conduct prompt research to understand what potential customers are asking AI platforms related to a client's products, services, industry, competitors, and buying decisions.
- Build and maintain a list of target prompts for each client and track how frequently the client's brand appears in AI-generated answers.
- Research how different LLMs retrieve, understand, rank, cite, and recommend information.
- Understand how vector embeddings work to map out content retrieval.
- Understand the fundamentals of how LLMs, search engines, RAG systems, embeddings, knowledge graphs, citations, entities, and web content work together.
- Analyze why certain competitors or websites are being recommended by LLMs and identify opportunities for clients to improve their presence.
- Optimize website pages, content structure, internal linking, entities, FAQs, schema, topical coverage, and other signals that can improve visibility in AI search.
- Work with content teams to create and improve content that directly answers the questions users are asking AI platforms.
- Identify opportunities to get client brands mentioned, referenced, cited, and recommended across trusted websites and online sources.
- Understand the US market, especially how small and mid-sized businesses operate, market themselves, generate leads, and make purchasing decisions.
- Study customer intent across different stages such as:
- Research
- Comparison
- Recommendation
- Problem solving
- Vendor selection
- Buying decisions
- Monitor how targeted prompts perform across different LLM platforms.
- Run experiments to understand what changes improve AI visibility and document the findings.
- Track traffic coming from AI platforms and identify opportunities to increase website traffic, leads, and conversions from LLM-driven discovery.
- Measure the impact of AI SEO activities using metrics such as:
- Brand mentions in LLM results
- Citation frequency
- Share of AI search visibility
- Target prompt coverage
- Referral traffic from AI platforms
- Leads and conversions generated through AI discovery
- Stay continuously updated on changes happening across AI search, LLMs, SEO, GEO, AEO, and search technologies.
Qualifications
We are open to candidates from different educational backgrounds. Candidates from the following areas may be a good fit:
- Computer Science / IT
- Engineering
- Digital Marketing
- Marketing
- Business
- Data / Analytics
More than your degree, we care about your curiosity, problem-solving ability, understanding of AI, and willingness to experiment and learn.
Required Skills
- Strong curiosity about AI, LLMs, SEO, and search technology.
- Basic understanding of SEO concepts such as keywords, search intent, content optimization, backlinks, technical SEO, and website structure.
- Good understanding of tools such as ChatGPT, Gemini, Claude, Perplexity, or similar AI platforms.
- Ability to conduct detailed prompt and search intent research.
- Analytical mindset and willingness to test ideas instead of relying only on traditional SEO practices.
- Ability to understand patterns in LLM responses and competitor visibility.
- Good written and spoken English.
- Basic understanding of the US business market and small and mid-sized businesses.
- Comfortable working with spreadsheets, data, analytics, and research tools.
- Ability to learn new AI tools and technologies quickly.
This is not a traditional SEO role. We are looking for people who want to help build the future of AI Search Optimization, Generative Engine Optimization (GEO), and LLM Search Optimization.
Your goal will be to help position our clients so that AI platforms increasingly discover, understand, cite, mention, and recommend their businesses for relevant prompts, ultimately increasing qualified traffic, leads, and conversions.
Succes Metrics
Success in this role means helping our clients become more visible when their potential customers ask AI platforms questions such as:
- "What are the best companies for [service]?"
- "Who can help me with [problem]?"
- "What are the best alternatives to [competitor]?"
- "Which company should I hire for [service]?"
- "What is the best solution for [business problem]?"
You will likely enjoy this role if you are someone who:
- Constantly experiments with ChatGPT and other AI tools.
- Likes researching how things work.
- Enjoys SEO but wants to work on what search will look like in the next 5-10 years.
- Can spend hours testing different prompts and finding patterns.
- Questions why one company appears in an AI answer while another does not.
- Enjoys analyzing competitors.
- Is comfortable working in an area where